Ministry optimistic: Buy Malaysian Goods Campaign sales will increase 2.5% this year


SEREMBAN: The Ministry of Domestic Trade and Consumer Affairs is targeting a 2.5% increase in sales for this year’s Buy Malaysian Goods Campaign (KBBM).

Deputy Minister Datuk Rosol Wahid (Photo) said the ministry is optimistic that sales of locally made products will exceed the RM3.2 billion achieved last year.

He said this follows stronger economic activity after two years of the Covid-19 pandemic.

“The Keluarga Malaysia (PJKM) retail program offers items at prices up to 20% below normal.

“Mydin is among the industry players who actively organize the PJKM with the ministry of Mydin branches nationwide since its implementation on December 2, 2021,” he said after launching the theme for the 65th. Mydin’s birthday “Bersama Keluarga Malaysia and Buy Malaysian Goods Campaign” here on Thursday (August 18).

Also present was the Managing Director of Mydin Holdings Berhad, Datuk Dr Ameer Ali Mydin.

Rosol also said that starting from this weekend, the Keluarga Malaysia Cheap Sales (JMKM) program will be held in 222 parliamentary constituencies and 600 state constituencies across the country.

Meanwhile, Ameer said that on the occasion of the company’s anniversary, Mydin will offer multiple promotions and savings to ease the cost of living.

He said Mydin enjoys the cooperation of 84 brands consisting of strategic partners, including MyDebit, Atome, PnG, Shopee, Boost and many others.

“The campaign aims to revive local businesses, especially small and medium-sized businesses that have been affected by the Covid-19 pandemic,” he said.

He said customers who want to take advantage of the discount can register as Meriah Card members and visit the official website for more information. – Bernama


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