Google Cloud has unveiled plans to launch new regions in Malaysia and Thailand, bolstering high-performance capabilities as the battle for cloud supremacy intensifies in Southeast Asia.
While there is no specific go-live date at this point, this move is designed to deliver enhanced cloud services to help organizations maintain low latency while strengthening security, data residency, and privacy levels. storage as part of a tightening of compliance standards in the region.
In addition to New Zealand – which was also announced – the three new regions will join 34 currently operational cloud regions around the world, 11 of which are located in Asia Pacific.
But perhaps more importantly, the rollout will cause Google Cloud to directly target industry rivals Amazon Web Services (AWS) and Microsoft who have also recently increased their commitment to ASEAN and Asia- Pacific through similar launches in the cloud region.
“These new cloud regions represent our continued commitment to supporting digital transformation across Asia-Pacific,” said Karan Bajwa, vice president of Asia-Pacific at Google Cloud. “From retail to media and entertainment to financial services and the public sector, large organizations turn to Google Cloud as a trusted innovation partner.
“The new Google Cloud regions in Malaysia, Thailand, and New Zealand will help our customers continue to grow and solve their most critical business challenges. We will work with our customers to ensure the cloud region meets their business needs. constant evolution.
Seal of approval in Malaysia and Thailand
From a market perspective, the launch has the support of key Google Cloud customers in Malaysia, such as AirAsia and Media Prima.
“Our journey with Google Cloud spans nearly half a decade, with our most recent partnership and co-innovation initiatives paving the way for AirAsia and Capital A to disrupt the digital platform arena in the same vein. we’ve done for airlines,” said Tony Fernandes, CEO of Capital A.
Fernandes says the new cloud regions in Malaysia and Thailand highlight the provider’s “continued desire” to expand capabilities in the region to “complement and support” the establishment of the AirAsia Super App that sits at the center growing e-commerce, logistics and the fintech ecosystem.
“I couldn’t be more excited about this important milestone and the new possibilities that Google Cloud’s growing network of cloud regions will create for us, our peers, and the common man,” added Fernandes.
Meanwhile, Google Cloud’s cloud-based artificial intelligence (AI) and analytics tools enabled Media Prima to embed a digital DNA into the business capable of delivering real-time updates during peak periods. This in turn allowed the medium to implement new engagement models such as content commerce, as well as diversify revenue streams.
“By enabling us to bring our digital infrastructure and applications even closer to our audiences, this cloud region will boost the production and distribution of data-driven content, as well as our ability to enrich the lives of Malaysians by informing, entertaining and engaging them through innovative new technologies. media,” said Rafiq Razali, Managing Director of Media Prima Group.
Meanwhile, in Thailand, Google Cloud’s global network has played a “critical role” in Krungthai Bank’s adoption of advanced data analytics, cybersecurity, artificial intelligence and open banking capabilities.
“This new cloud region is a fundamental step that will help accelerate our strategy of continued digital reinvention and sustainable growth within the local regulatory framework, enabling us to reach and serve Thai people at all levels, including non-resident consumers. banked and small business owners, no matter where they are,” noted Payong Srivanich, CEO of Krungthai Bank.
Another such client is Robinhood, developed by Purple Ventures, which recently migrated operations and applications to Google Cloud’s data cloud infrastructure.
“We are already delivering more personalized services and experiences to small business owners, delivery people and consumers than ever before, and in a more cost-effective and sustainable way,” said Thana Thienachariya, Chairman of the Board of Purple Ventures.
“With the new cloud region, we will be physically closer to the computing resources that Google Cloud has to offer and able to access cloud technologies faster and even more comprehensively. This will help reinforce our mission to create a ‘super app » local that helps small players and revitalizes the basic economy. »
Battle of the clouds intensifies in ASEAN
ASEAN cloud capacity building plans come 18 months after AWS, Microsoft, Google Cloud and Telekom Malaysia won conditional approval to build and run large-scale data centers and cloud services in Malaysia, anchored around government plans to drive mass digital adoption.
Central to these efforts will be an ecosystem of select managed service provider (MSP) channels including Enfrasys Solutions, Prestariang Systems and Cloud Connect. Each will work closely with cloud service providers (CSPs) to manage services provided to public sector agencies, in line with the government’s ambitions to build the capacity of local providers.
In this context, Microsoft is also set to establish its first data center region in Malaysia as part of its “Bersama Malaysia” (Together with Malaysia) initiative.
The data center region – planned for the Greater Kuala Lumpur region – will provide Azure Availability Zones and provide access to the full Microsoft Cloud stack including Microsoft 365, Dynamics 365 and Power Platform in addition to Azure.
At this point, AWS has only committed to launching outposts in Malaysia and Thailand and currently provides a fully managed service through dedicated channel partners.
Supported by expert vendors such as InfoFabrica, True IDC, Maxis, Dailitech, and CAT Telecom, Outposts is designed to deliver “managed and configurable” compute and storage racks built with hardware engineered by AWS. The move also allows customers to run AWS compute, storage, and database services on-premises, while connecting to AWS offerings in the cloud.
However, AWS recently unveiled plans to help accelerate Thai government cloud adoption following a new agreement with Thailand’s Ministry of Digital Economy and Society (MDES).
The terms of the MoU will allow MDES and Thai government agencies to use AWS solutions and services as part of the Government Data Center and Cloud Service (GDCC), which operates as a central cloud infrastructure for government agencies.
Specifically, enterprises will be able to take advantage of over 200 comprehensive AWS Cloud services, including security and infrastructure capabilities, while identifying “strategic pilot workloads” to run on AWS through the GDCC over the next 12 coming months.
At the heart of these efforts will be an “extensive network” of AWS partners and start-ups that will support customers through the migration process, including 2C2P, Omise and Amity alongside National Telecom (NT), True IDC, G-Able, Dailitech, Deloitte and Accenture. .