KUALA LUMPUR (8 November): Bursa Malaysia has completed a data-driven analytics project aimed at analyzing retail investor behavior and trading pattern changes before and after the Covid-19 pandemic to develop development of the capital market investor base.
Bursa Malaysia has seen a significant increase in local retail participation at the height of the Covid-19 pandemic in 2020, and believes that it is imperative for the exchange to better understand the trading behavior of retailers.
In a statement released on Tuesday, November 8, Bursa Malaysia said it had successfully completed its proof of concept (POC) of retail customer experience analytics driven on the exchange operator’s cloud and artificial intelligence platform. .
“Leveraging its deep industry-wide datasets, the exchange has developed a machine learning model based on its artificial intelligence (AI) and cloud platform, while leveraging understanding more depth of Participating Organizations (POs) of their retail and separate customer segments. behaviors,” he said.
The POs involved in the POC were Hong Leong Investment Bank (HLIB), CGS-CIMB Securities, Malacca Securities and RHB Investment Bank.
According to Managing Director of Bursa Malaysia, Datuk Muhamad Umar Swift, the results of the POC will enable FOs and the operator of the exchange to learn, grow and progress in maintaining retail participation through data analysis.
“A hyper-personalization approach was applied to facilitate the design of personalized initiatives to meet the distinct needs of retailers, with the goal of closing information gaps and improving retailers’ financial literacy.
“Additionally, this cloud-based model facilitates multi-stakeholder collaboration in an efficient and cost-effective manner, while adopting a ‘single source of truth’ perspective in the metrics used to identify trends and insights,” Bursa Malaysia added.
Muhamad Umar said that in an effort to better understand the increasingly complex and changing behavior of investors, the exchange operator will continue to invest in accelerating its digital transformation journey in new technologies and analytics. data for successful customer results.
Wong Chiun Chiek, Head of Data Business at Bursa Malaysia, noted that in addition to the POC, the exchange operator has also established a Minimum Viable Product (MVP) which includes a decision-making framework.
“This is in line with Bursa Malaysia’s strategic intent to deliver innovative new services to industry using data and digital technologies,” he said.
Bursa Malaysia noted that with the completion of the POC, the exchange is getting closer to transforming the MVP into a market-ready product. “Bursa Malaysia will work closely with POs to continuously improve and refine the solution,” the exchange operator added.